Comparison of Pay-Per-Lead to Advertising

More Cost-Effective Than Advertising

More cost effective
Many businesses find that Pay-Per-Lead is more cost-effective than press advertising such as magazine advertising as it produces guaranteed results and the average cost per lead is lower.

Guaranteed number of leads
With advertising you pay a fee upfront and there is no guarantee of the number of leads the advertisement will generate. With Pay-Per-Lead you only pay when you receive a lead and the average cost per lead is lower than magazine advertising according to data from independent research.

Reduced competition
When advertising in a magazine there could typically be 10 different advertisers that your advert is alongside, all trying to get the business from the same potential customer. Concept for Beauty only sends the leads to the top 3 suppliers. So there is less competition for the same business.