Return on investment (ROI)

Example coming soon.

As you can see from above example it is important to assess the lifetime value of a customer when calculating ROI. Remember, you only pay once for a lead but each new customer is potentially a customer for life that could go on to buy off you every year, every quarter or even every month.

Fixed price per lead
It is important to not judge the quality and ROI on just a handful of leads. The benefit of Concept for Beauty is that it works on a fixed price per lead model. It is logistically impossible to judge each lead on its individual merits and adjust each lead price accordingly. The cost per lead is therefore calculated as a median value that reflects the fact that some leads will be exceptional quality and some leads will be of poorer quality.

It only takes one sale to pay back the investment
For this reason, we recommend to our customers to allocate a budget for 50 leads and then judge the quality and ROI over the full range of leads. After all, even 1 new customer could potentially pay back the investment! If 50 leads is too many,  customers must buy at least 10 leads in order to be able to make an informed decision about whether they wish to continue using the service.